Logo Style: To capture the tagline but speak to modern day target market. It must incorporate humour and be entertaining.
Target Market: 20-45 years overseas Greeks and Indians (Sikhs) in western countries: Australia, USA, Canada, UK etc. This business is created by a married couple, the husband is Greek and the wife is Sikh (North Indian).
Background on Blog:
The Greek and Sikh is a story of the triumphs and tribulations of a modern day interracial couple as they forge a freedom lifestyle that is beyond the traditional path.
The target market is Greek and Sikhs that are based in western countries like Canada, Australia etc that find themselves facing interracial relationship and individual identity challenges and feel a sense of belonging through what is shared on the blog.
We will be blogging about our life experiences, with interests around growing as individuals, minimalism, travel, cultures, inter race marriage, all in an honest, entertaining, modern and cool way.