How Lauren Patrizio started their logo design journey
I am a young professional getting back to my passion of helping urban youth through the sport of squash, academic tutoring and mentorship. There are 9 other urban squash programs across the country that we partner with and compete against, all under an umbrella organization called National Urban Squash and Education Association (NUSEA). I came up with the name because I want this after school program to “drive” this selected group of urban youth to success through squash. I will be raising all the money and the program will be free to our students!
Tell us a bit about who you are and the people you reach
The SquashDrive logo will need to appeal to urban youth, because they will wear t-shirts with the logo on it. It will also be used on marketing collateral to raise money and to communicate with my Board members.
I am looking for a logo so I can begin the process of creating a brand for SquashDrive, I will create a tag line to incorporate into the logo.
I would love to have the logo incorporate some action but here are a few things to think about:
1.I want the logo to be fun to appeal to the youth (programs starts with 6th grade girls and boys and will grow to the high school level). I want the logo to incorporate an element of squash the sport, or the academic/tutoring side of the program, or just a fun icon that conveys action. I would like the text to be fun but easy to read.
2.I do not want a book, or a graduation hat as those icons are being used in various logos of the partner organizations. No cartoons. Nothing too formal.
3.If you go to the nationalurbansquash.org website you can see all the member programs logos. I need a unique logo since we all part of the same organization.
Here is an example of a logo that we like: http://www.squashhaven.org/, milehighsquash.org
A logo I don't like as much: logo from http://www.squashsmarts.org
Please feel free to experiment with colors but I like bright and fun. A two color option would be good to keep costs down on printing, etc.
The files we will require are: Print file format - .ai (CMYK) Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo