Clarence is great! Responsive to feedback and willing/able to get it done the way you want.
Visunu is very talented and was an awesome designer to work with. They worked hard to make sure we got exactly what we were looking for, and we love the final illustration.
- M is Good
Right from the outset, Sandra stood out with her imaginative designs, friendly communication and attention to detail. She was extremely accommodating with my requests for revisions and responded very quickly each time. It felt like a truly collaborative process where she helped to translate my vision for my brand into something tangible. Sandra is a real gem, and I would highly recommend her to anyone who's looking for quality, professionalism and superb client service. Thank you, Sandra!
Thank you so much, again, for all of your work on this design!
How Cesar Zumaeta started their logo design journey
Who are you known as?
What’s your company slogan?
Pollos al Paso
Tell us a bit about who you are and the people you reach
Our company sells roasted chicken. We are based in Perú, and roasted chicken is a very common food. Our format, however, is kind of different in the sense that we are not a seat-in restaurant. We just sell chicken for people to take to work or home.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our restaurants are normally located in very transited locations with a lot of other stores, so we want our logo and stores to stand out. We have a very good product, but most of our competitive advantage comes from our price which is very competitive. We want our customers to feel attracted to try our product. The format of our stores is mostly similar to the restaurants you would find in a food court in a Mall. Maybe you can use a "Pollo a la Brasa" silhouette as part of the Logo. We sell chicken to go, so we chose "Pollos al Paso" as our Slogan, but we want to try to fit the idea of good price or affordable price in there too so we want to try "Buen pollo para tu bolsillo", which translate "Good Chicken for your wallet". We are still deciding so please consider both slogans.
I am attaching photos of roasted chicken or "pollo a la brasa" which is what we call it in Peru. I'm also attaching photos of the biggest chicken food chains in Peru: Roky's, Norky's and Pardos. I attached the KFC photo as a reference to fast food.
I'm also attaching photos of Tambo and Listo, which are convenience stores located in the same places that our stores are, TAMBO specially uses colors that are very peruvian or of andean origin. Another Andean Origin color would be the one used by Aruma. which is a beauty products store. I also attach photos for Andean antique cloth as a reference of the colors that are used and liked by a large portion of Peruvians.
Lastly, I attach a photo of how we sell our chicken, in black plastic trays with a transparent top and a separate carton box for fries. We add beverages or salad for extra. We also sell a quarter of a chicken with fries as a serving for only one. A full chicken is through our most common purchase and is usually eaten by 4 people.