Pleasure to work with and extremely quick turn around time! very responsive.
BlueBerriez delivers great work and responds very fast to any modifications needed. Would recommend :)
How FRISCH FINANCIAL started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Frisch Financial Group (FFG) is a fee-only firm that provides highly customized and flexible investment management and financial planning services. They’re committed to making sure their clients understand all aspects of their current financial situation, and are involved in and comfortable with the financial plan and investment management strategies developed with FFG. The advisors and staff at Frisch Financial Group are always available to answer questions and provide advice and recommendations based on their client’s current needs and long-term goals.
The Long Island market is disproportionately conservative, affluent and religious (predominantly Catholic). Within this market, FFG is targeting two specific niches among a base of affluent financial decision makers aged 45-55:
1. Owners/leaders of successful family-owned businesses ($25M+ annual sales)
2. Fortune 500 executives/senior business leaders with executive-level compensation
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
LOGO: We will likely want something more rectangular as the primary logo. We will want the designer to also provide a square version if that is the case. Ideally we want on part of the logo imagery or brand to be recognizable in a 50x50 pixel size for social media. That means that the logo will eventually be recognizable without Frisch Financial Group in writing. FFG would be fine if we wanted to be recognized that way.
Targeted Brand Positioning:
You work hard, and life’s been good to you. You’re planning ahead, and want to know you’ll have the resources you need to provide the lifestyle you want – for you, and your family. We’ll help keep you on the right path by combining investment strategies with a financial plan designed to preserve what you have, while achieving what you want. In an ever-changing world, we’re driven by what’s right for you.
Brand Character: Three elements are evident in everything FFG does: caring, trust, and expertise. These can be expressed in the following themes:
Cares for me like family
helps me and my family understand our financial options, and work towards our goals
is always on my side, through ups and downs; “David does the worrying for me”
helps me build and protect my legacy
Creates a plan that’s right for me
listens to understand what I want to accomplish – for myself and my family
makes sure I understand all the pieces of my financial picture
provides unbiased opinions and recommendations, based on what’s right for me
Trusted financial experts
provides unbiased information and advice about all aspects of my financial picture
works with me to develop a customized plan to reach my goals – and helps make sure I stay on track to meet those goals
helps me make smart decisions now so I will have the resources I need to meet future goals
Targeted Value Themes
Family-Owned Businesses: “Family Matters”
You’ve built a legacy – we’ll help continue your tradition
providing for family members who aren’t part of the family business
preparing next generation to manage wealth
High-Level/Fortune 500 Executives: “What’s your dream?”
Your finances are complex, but your goals are clear … we’ll help get you there.