How Elena - BluePrint started their logo design journey
We are 2 young-ish professionals who have spent our careers on Wall Street. We believe there is a better approach to investing that Wall Street does not offer:
1. Independent: we work for our customers, not for kick-backs from mutual funds
2. Low cost indexing: studies show that it is nearly impossible to "beat the market" - it's much better to invest in low cost index funds
3. Tax-reduction strategies: what good are high returns if all the benefit is taken away through taxes? We care about after-tax returns.
We offer a fresh perspective but we are still professional (money is serious and so are we). Our fees and process are transparent, we use simple products plus technology to drive down costs for our customers. We want to create a better financial "blueprint" for customers.
Tell us a bit about who you are and the people you reach
We are targeting people in their 30s and 40s. They are intelligent. They recognize Wall Street does not work in their best interest. They want something different. They are wealthy and have $500,000 to $10,000,000 in assets. They are looking for a trustworthy money manager.
We are looking for a logo for our company: BluePrint Investing
We want our logo to reflect our fresh, honest and technology-enabled approach. But we need to also communicate that we take money management seriously.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo
I'll guarantee this as soon as I have enough entries. I am really looking forward to seeing all the creative responses!