How Joel Friedlaender started their logo design journey
Red Guava is a brand new software company that makes amazing software that is simple to use.
Red Guava has a very fresh outlook on software development, using the latest technologies (Ruby on Rails 3.0) and the latest software development methodologies (Agile development/Scrum).
We also like to have fun, we enjoy our work, and have a good time making software.
Tell us a bit about who you are and the people you reach
Our target audience is quite varied, anywhere from medium sized to large businesses. There is no specific industry that is targeted, as we develop custom software solutions.
We are looking for a logo to be used on our website, business cards, and other stationary.
As our company name is Red Guava, we expect to have red in the logo, however ultimately will need to have two versions of the logo, so that one can work on a red background too.
The logo needs to look professional, but convey a very fresh and modern feel. It would be great if it can be a little bit fun also.
We are open to any variations, but typically like logos where the two words are joined together, but different font/color/something to have them stand out from each other (like http://www.freshview.com/).