Dovetail is a company that works with small businesses and entrepreneurs.
Our focus is on new media marketing - i.e. Internet, Social Media, Blogging, Video, Etc.
The name stems from the idea of pulling a wide range of ideas together and dovetailing them together into one seamless plan. You can look information up on the 'dovetail joint' in carpentry. So the name symbolizes a great fit, craftsmanship, and something built to last.
My preference is for more of an abstract image, vs anything too blocky/masculine like a simple illo of a dovetail joint.
I would like to have the logo exude personality. Movement is great. Use of colour I am open to.
Our clients are typically people with an entrepreneurial mindset, and also those who embrace new online technologies.