My vision is as follows:
The company name IS the logo. It's a simple elegant representation of the name, Urban Affect, in the perfect, fresh and bold typeface.
The typeface is simple, bold, unadorned. It's clean, crisp and very cutting edge. It's different - but not too different. But it's slick and very stylish. Perhaps it's a Script typeface (not too script, but a hint of script).
It's in a stunning, complex shade of blue (tending toward the turquoise or a little darker than sky blue end of the spectrum). It's a stylish and complex, unusual colour.
I envisage the words mirrored horizontally, perhaps?
I am very happy to consider other design possibilities including colours and typefaces, although what is described above is a strong vision in my mind. So go for it!
The main thing is to keep it crisp, clean, simple, very stylish and very hot and leading edge.
A lot of my work will be at the cutting edge of the industry and I want this logo - the typeface - to be bold and fresh, yet very palatable.