How Lite for Life started their logo design journey
"Lite for Life" as main focus with "LiteSF.com" *see below*
We are a Weight Loss Program that focuses on nutrition and support. We provide individual nutrition counseling to all our clients, including long distance clients. We believe no two people are alike and no two diets should be alike either! Our personalized Weight Loss Programs specialize in: balanced nutrition to maximize metabolism; targeting excess fat while maintaining muscle mass; and building long term, sustainable eating habits. We are located in Noe Valley in San Francisco and have been in the same location for over 26 years. We also have a Market that is filled with specialty food products that support weight loss and taste delicious. Our clients can choose to eat our foods entirely, make their own foods, or a combination of both. We want to stand out from other programs like Weight Watchers and Jenny Craig because we are a different type of program. We strive for a lifestyle change rather than a diet.
Tell us a bit about who you are and the people you reach
Our usual client is a successful business woman in her 30s - 40s who has tried many diets but has not been able to keep the weight off. Our client list includes: males in their 30-40s, teenage girls, elderly women, and the morbidly obese. We are definitely open to targeting more audiences, including younger people (college aged). We really believe our program can work for anyone.
We are Upgrading our Brand, "Lite for Life", with a Focus on our web Domain LiteSF.com within the Logo.
The design must include out motto "Lose weight . . . live your life."
Here are a few things to keep in mind: Our current logo is very outdated, so we definitely need a logo that looks modern. We want it to look fresh, healthy and approachable, as that is what we strive to do with our counselors and food. Clean, simple, gender-neutral and bright colors are key.