Rasyid is an excellent designer; his first design was spot on and required only little adjustment. He immediately understood the briefing and translated it into a design that fits our products and image. He's also been pro-active to provide a number of alternatives during the contest to allow us to choose, and has worked patiently and diligently to make the adjustments. Communications are easy, fast and polite. We continue to work with Rasyid on the brand guide and highly recommend to work with him.
Wolffy is an amazing designer and was thorough in understanding my needs and was very patient with me during the review process. I would highly recommend him!
How Michellerfranke started their logo design journey
Who are you known as?
Franke's Wood Products LLC
What’s your company slogan?
A diversified products corporation...
Tell us a bit about who you are and the people you reach
We are a family owned (2 generation..possibly a 3rd) wood manufacturing facility. We build mostly pallets and crates, but also do specialty packaging for the conveyor belting industry. Some of our pallets/crates are unique with metal, foam and some fastener free. We are heat treat certified.
What industry do you think your business is most related to?
Blues: Knowledge, trust, calm and honesty.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our current logo incorporates a tree with the roots being shown. We like this type of concept from the standpoint that we are family owned and our roots are what we laid as a family to grow the business (tree). The tree was also representative of our source of raw material for our business...so it was like paying tribute to that.
We also like the following concept....
1.) So what's the secret of the redwood? How can it last so long and endure so much? Unlike the palm tree whose tap root goes down into the ground as deep as the tree is tall (30 feet up... 30 feet down), the redwood has no tap root at all. That's why you never see a redwood standing alone. Never.
They are always in clusters ... in groups called groves. The might of the tree is not in itself. Here is its strength ...for every foot in height it grows up, the redwood tree sends its roots, not down, but three times that distance ...OUT! That's right... OUT! If the tree is 300 feet tall, its roots go 900 feet out ... intertwining with all the groping roots from the other redwoods in the grove. By the time a few hundred years go by, those roots are so woven with one another, there is no way a tree could fall down. It is held up by the strength of each other.