We are specialized company entering a crowded market and aim to deliver a modern, professional website experience. We take design seriously and strongly believe that a professionally designed logo will be crucial to our success by helping us standout from the dated and “homegrown” appearance of our competitors. Take a look at these sites to get a feel for what we are trying to rise above and as well as get more background about our industry: http://www.ce4less.com, http://www.ce-credit.com, and http://www.affectplus.com.
Mental health professionals that we serve include: psychologists, clinical social workers, marriage and family therapists, mental health counselors, and addiction counselors. Among psychologists, the median age in the workforce is 55 while the median age of new graduates is 32. Fifty-seven percent are women and 88% are White, but these demographics are changing quickly. More women (78%) than men are receiving their doctorate in clinical psychology and new graduates are more ethnically diverse (76% are White) than in the past. So from a design perspective, we’d like our logo to communicate trust, authoritativeness, and altruism in a way that is gender neutral.
NOTE: Stay away from the tired motifs in psychology, health, and education: profile of a head or brain, the psychology symbol (ᴪ), an arc of stars, sprouting figures, etc.
NOTE: Focus on a word mark logo. Some designers are coming up with clever pictorial marks. I admire these, but they're not what I'm looking for and I don't want to waste your creative energies. Focus your efforts on a word mark logo in which the values and purpose of the company are embedded into the BiblioEd name. Go for the values and purpose not the objects (i.e., books). Lean towards the subtle.