SplitRock Distilling got their new logo design by running a design contest:
Forge a spirited logo for a Small Batch Organic Craft Distillery
Check out SplitRock Distilling's Logo design contest…
Food & Drink
Split Rock Distilling™ is a small craft distillery situated on the Maine coast in the town of Newcastle. The name is derived from both the Split Rock Road in nearby Bristol, Maine where there is a large split rock, as well as, the common cleaved rock formations along the coastal waters of Maine. Product Line: Vodka (Premium, Blueberry, Cranberry), Whiskey (White & Aged), Rum (White & Aged) and Gin (Premium Dry, Barrel Aged). As our brand grows, we will embrace the strong seasonal flavor characteristics of the North East with exploration of flavors, techniques and small limited batches. Organic: Certified Organic, Grain to Glass, Handcrafted Bottled in Small Batch Transparent: Member of 1% for the planet, Organic labeling w/ USDA seal, MOFGA Maine Organic Farmers and Gardeners Association Certification, Fair Trade (for Molasses based Rum) Premium Brand: ($35-50+ bottle), Quality over Quantity, "Worth Paying More For" Founders: Topher and Matt, are natural Creators/Makers, with a family first attitude and a fun infused do-it-yourself mentality (except for logo, we tried)! They have poured their hearts into redesigning the distillery and tasting room from demolition to renovation to equipment installation, completing most of the work themselves while still enjoying their young families and day jobs. Split Rock aims to be an Approachable Brand: We believe in an Open door policy - when you come to the distillery you will find Topher and Matt there working hard and happy to answer your questions. Our tasting room will include educational opportunities to enrich the public awareness of a timeless craft brought to the 21st century, tours will be available regularly, and for customers with less time the tasting room will have an entire wall of glass peering into the manufacturing area where stills, fermentors and bottling all are in plain sight. Target Audience: 21+ years of age (which now includes the Millennials), both men and women. Most importantly a conscious consumer, someone who values organic products, self reliance and social responsibility. They are attracted to a high quality of life and have an appetite for adventure and affordable luxury. More specifically someone who is looking for quality and value rather than quantity.
Logo types to explore
This is a guaranteed contest. We are fully invested in this opportunity to find a great designer and will pick and pay a winner. The primary location of our logo will be our bottle labels, however, we would like a logo diverse enough to be used successfully on signage, soft goods, website, social media, high gloss advertising and vehicle wraps. We have included a number of labels and branded products from other craft distillers that we are drawn to. Our logo is the corner stone of our brand and will be our first point of customer interaction either on the shelf or behind a bar, it needs to speak to our customer and instantly evoke consumer confidence in our product. Here are a few additional qualities that we are attracted to: Label Vision: Rich Colors, Crisp, Timeless. Looking to be just different enough. Authentic while still fitting into a classic industry mold. Bottle: Included are two bottle types that are currently being considered (both are clear and label less, Harmony and Forte are the file names). The logo must fit and work well as a label on these bottles.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
SplitRock Distilling collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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