Foodpunks is a new type of foodie brand. Foodpunks manufactures funky and sustainable kitchenware, wicked cookbooks and unique food products.
Foodpunks, like the original Punk movement of the 1970s, is rebellious in nature, and sees good fresh food as a human right. Fresh food and produce should not cost the earth and be out of reach from normal people. Freshly baked bread should be demanded by all, not just expensive shops or restaurants. No snobbery around good food here...
Foodpunks wants to encourage people to buy local, buy fresh and cook their own food. We use far too much plastic in the kitchen, and Foodpunks has developed a range of food storage options for the fridge, pantry and countertop that uses natural materials to safely store food.
The Foodpunks brand needs to be cheeky, bold, fun and cool. The logo needs to work as a brand (i.e. burnt on wood - our storage range is mainly made from wood and will have the logo branded (burnt) into the wood).