It's not just about the food, it's about connecting people. I want the logo to be about the idea of leveraging people's strengths to contribute to something greater and create a synergy.
I am looking for some really nice contrasting colours in the logo.
Something similar to bright fruits and vegetables.
I don't want the logo to have a rainbow of colours necessarily, but a colour or two that pop in contrast to a neutral.
Also, I am looking for the symbol of the logo to have some more depth.
My business - I am looking to help make people's lives easier and giving them more time by not having to cook
We connect them with chefs that cook amazing meals that are overseen by health professionals - so meals are nutritious and delicious.
I went through a 99designs article for tips on defining my brand personality. These are 20 things that would describe the brand:
fun, playful, trustworthy, open, honest, happy, loving, healthy, strong, helpful, caring, straightforward, simple, innovative, thorough, knowledgeable, communicative, encouraging, passionate, and powerful.
The look of the logo should have a balance between fun and playful with trustworthy and professional. That is a critical balance that I must meet.
With all that being said, the following would be my brand spirit animals (referring back to the article I read):
1) A bee - it is responsible for most of the food on the planet and critical to human's survival. I like the essence of the bee and what the bee stands for - bees have one of the most sophisticated networks on the planet and their communication is excellent. But I am not looking for just a bee.
2) A gorilla (mountain gorilla) - it is a symbol of strength, power, and health - the result of eating healthy, nutritious food