NIPISart worked on our logo design with a lot of effort and took in our feedback and ideas regularly to create even more perfect versions of the former ones. We developed the ultimate logo design step by step with quite a few iteration rounds but from conception till finalization, NIPISart showed the most promising ideas and creativity in putting together the elements. Communication went very well and we are very happy about the final result as we feel it reflects our core values and vision for the brand well. We would work together with NIPISart again and recommend this designer to other clients!
Really nice work, quick to make changes and dedicated to the project, will definitely work together again.
How Food Forum Ltd started their logo design journey
Who are you known as?
Food Forum Ltd
Tell us a bit about who you are and the people you reach
Food Forum is a street food collective established in 2017. We are located on the outskirts of London and are aiming to create street food markets in the greater London area. The premise of the business is to work with other food trucks and create a food truck market (collective) in one location to get more customers buying our food.
As the old roman forums shared ideas food forum hopes to share food cultures. Our goal is create a collective of street food traders to sell in one shared space, additionally we will also be providing caterers for private events/festivals. The idea behind the name food forum comes from the idea that as a forum is an exchange of views, food forum could be an exchange of different food cultures.
We are doing all of this whilst maintaining our own flagship food truck. Our target audience are young people aged 15-35.
With regard to the logo itself we have more information in the "Is there anything else you would like to communicate to the designers?" bit.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Update 1: I know I specified roman "forum type" architecture but please no more Colosseum's I feel it is too specifically an Italian symbol.
Update 2: If food trucks are featured in the design it could be cool to see a design with multiple trucks.
With regard to the logo we are looking for something smart and simple, clear and sharp.
In my minds eye I kind of have an image of the classical architecture of a forum with food vans between the pillars. Similar perhaps to some of the pictures in the references section.
The essential thing I want to convey is a feeling of variety. This is why I liked the idea of classical architecture combined with the very modern invention of the food truck.
Feel free to get creative and don't feel constrained by my idea about architecture & trucks. If you have an awesome idea of your own I for sure want to see it.