Macorn does excellent work! Thinks outside the box. Has a great graphic sensibility and able to understand the target consumer / audience and the type of look and feel that they would resonnate with. For this I would recommend Macorn strongly.
How mleifer started their logo design journey
Who are you known as?
FLYRS or flyrs or TOWN FLYRS
What’s your company slogan?
Tell us a bit about who you are and the people you reach
people who want a local town bike delivery of food from the market and local restaurants.
What industry do you think your business is most related to?
I want it to look good in black and white as one color initially for a die-cut 2D image. If you have a desire, I'd like to see the logo in a light blue tourquise applied against a brown background.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The target consumer / user group is comprised of affluent suburban yoga tech-savvy health conscious women (25-45s), many of them moms, who live in Marin California. They practice self-care while having fun social experiences (e.g. meeting friends at the spa to drink smoothies and play tennis). They like the brands of LULU LEMON, PRANA, GAIAM, AUDI, NEST, SLACK, DOOR DASH. They drive AUDIs and RANGE ROVERS and some drive Teslas but mostly their husbands do. They do not like large sport, futuristic or college block looking logos but will put many circle magnets on the back of their cars to display their associations and badges publicly. In terms of the logo use, the most important place the logo will exist is as a phone app button on the consumer phone. It should be a logo that can be stenciled or printed in a single color. I'm imagining a letter "f" with wings coming off to the left of that or something that creates the impression of wings, or something focused around artisanal / culinary restaurant dining. I'd like the "TF" letters w the graphic to be shown by itself. I'd also like to see the whole word "TOWN FLYR" to be with the graphic icon. Right now, I prefer the all caps. Also think town vs city as the focus of this delivery service is for towns-only where people are neighborly and safe. Please do NOT use a bicycle wheel or a bike element such as a gear. Remember, the target consumers audience is comprised of health-focused women who practice self-care while building relationships, experiences and memories with their families.