Flip Fresh is a new brand for a small food and beverage cafe in Rotorua, New Zealand. The business will serve fresh, natural and homemade fillings and toppings for sandwiches, subs and salads. The offer will also include espresso, cakes, slices, natural juices.
Open 7 days a week, Flip Fresh is a high speed customer experience where the food production process is part of the appeal of the offer, based on the Croust’wich model: http://www.croustwich.com/
Located in the central business area of Rotorua the customer base will largely be made of local professionals, whose needs are quick service with healthy, tasty food. Rotorua has a large tourism market, this market will be the secondary target market, providing a product that is easy to understand with a wide appeal.
Flip Fresh is situated right next door to a Subway Store. The price point is comparable to Subway and the product like Subway is handmade.
However there are two key differences between Flip Fresh and Subway. Firstly the Flip Fresh filling combinations are designed by our chefs. This means customers will be sure to enjoy a delicious amalgamation of flavours. They won’t run the risk of picking ingredients that don’t work well together. Secondly the Flip Fresh customer experience is quicker. The fillings are pre-made and kept in a hygienic environment. When the customer places their order, the filling is flipped into the fresh bread ready to eat.