Fleet Capital, an equipment finance company located in Northern Ohio, is hosting a Logo and Branding Identity design contest for its venture startup.
Please Note: This is a Branding and Logo Identity design contest, not just an average run of the mill logo design contest. Please do not submit large amounts of generic logos that are copied from the logos provided in the brief. A high quality and recognizable logo is a must for us.
Inspirational Logos: The logos attached to the brief are just that, logos that show appeal that look alive. We are in need of the same brand recognition you see when looking at the Capital One, Credit One and Huntington Bank type logos. This DOES NOT mean to copy these logos. I do not want to see Fleet Capital morphed into a Capital One logo. The last design contest did not treat us well, lots of copying and no original ideas.
We are looking for Fleet Capital to be brought alive by your Logo & Branding ideas!
Logo Needs: We are truly in the need of a logo that has an icon in the front of it or an iconic mark on, in or above the text.
We are adamant that some part of the Fleet Capital logo be able to be used fo our App logo. Many companies that do not have an icon in the front use some sort of swoosh, arch or mark in the text to show identification.
To get a true feeling of the logo and branding strategy, we need to see the logo on a few different applications:
Applications we need to see the logo on:
- Mock up Equipment Finance website
- Iphone Screen
- Polo Business shirt
- On a Building
Logo Uses: The Fleet Capital logo will be featured at:
- Large Sporting events
- Magazine Advertisements
- Company Website
- Mobile App
If you have any questions regarding what we would be looking for, please message me. Thank you!