This retail logo will be the cornerstone for our website and should also be able to look good on a small bottle and other packaging – each product will be labeled with the Fixafungus logo and underneath the style of product it is (Nail and Toe Treatment, Ringworm Treatment, etc).
It should look like something made by a major pharmaceutical company releasing a new product line that instantly engenders respectability, trust and top quality and effectiveness of the products. And it should give the impression that this is something you would get from a doctor, the product of years of high end bio-organic medical science research.
It would be nice if the logo could emphasize the Fix-a-Fungus (3 words said aloud) element to enable people to easily remember the phrase and find or search for it on the web (as a single word) – without being overdone – nuance is the rule.
It would be extra nice if there was an integrated symbol (not mandatory) that would lend itself to being a favicon/bookmark icon for the website.
Organic – although giving a strong “science” vibe, the logo could also highlight the preponderance of natural/organic products that make up 90% + of the product.
Strong classic symbol while being very modern.
I didn’t include any prior art so you can come up with original stuff. We are scientists and marketing people, not artists. That’s why we need you!