How Gleb Maltsev started their logo design journey
We make virtual fitting room for internet clothing shops. Customers of an internet clothing shop can try on clothes - exactly like in a brick-and-mortar clothing shop – and see pictures of themselves wearing the clothing.
We do not use avatars but a photographic representation of each clothing item. We show how the clothing item, and its different sizes, fits each customer. We show how different clothes fit shops’ customers’ unique bodies in all of their different body shapes and measurements.
It helps the customer to decide which size is the best for them, exactly the same way the brick-and-mortar retail store fitting room works. If they like it tight, they can choose the one item that is tighter. If they prefer it loose, they are able to choose so and see the fit prior to purchase. And most importantly they can be sure that the clothing item they receive will look and fit exactly the same way, as at the time they first tried it on in in an internet clothing shop.
For retailers that means increased sales. Currently, the main reason why people do not generally purchase clothing online is because they cannot try them on. In addition to the boost in sales, the virtual fitting room reduces the need to return the purchased clothing due to bad fit. The virtual fitting room is a solution to the single biggest problem internet clothing retailers have today.
Tell us a bit about who you are and the people you reach
Online clothing retailers, service users, prospective investors and the media.
Free thought is strongly encouraged, so we wouldn't want to limit the creative process. We appreciate the concept how to portray the benefits of a fitting room, benefits of shopping the clothes which can be tried on before buying, and/or the benefits of well-fitting clothes.