I tend to lead more towards softer colors and our current website colors are blues and grey, but I don't need to stay there as this is a total rebrand.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Since we are geared toward women I would like the logo to be more feminine, but still relatively sophisticated as we are a financial firm dealing on the serious side of things. I would prefer not to have anything related to the stock market in my designs. It does not have to be flowers to be feminine either as I think that becomes too feminine. I think the word I am looking for is soft.