Just a few cowboys, Johnny, Justin & Wyatt, that started an Outfitter company that offers horseback trail rides, saddles & paddle’s, which is a kayak ride down the verde river, followed by a horseback ride through a real working cattle ranch and some of the most secluded and beautiful country in all of Arizona. We also offer cowboy cookouts, back country pack and fishing trips, and overnight camping trips along the verde river. Our target audience are people who want to go horseback riding, kayak/float down the verde river, and want a real secluded western experience on our ranch.
Project Title: J.J.W. Outfitter’s
Project Goal: to design the main logo for our outfitted company that is J.J.W. Outfitters
Once this is complete, we will also have several sub-brands that we will need logos for hat will include Saddle’s & Paddle’s, and several others. We will also need a new logo for the ranch itself. We will also want to merchandise this logo into hats and t shirts, and will need a Facebook cover and header as well and business cards. We project our annual marketing budget for 2019 to be approx $20,000. The primary company is the J.J.W. Outfitters. The owners of the company are cattle ranchers and tying that in somehow would be preferred even if that is just using a double j w like you would see as a cattle brand ( one line on top for both J’s). I also added Saddle’s & Paddle’s as a slogan to use. I am not sure if that is too much to add in so I wanted to leave that at the discretion of the designer. However, I will ultimately want to separate logos for each of those, but since it will be one of our primary excursions, thought that maybe we could combine the two. But feel free to leave it off and just do the primary brand.
Project deliverable: Any and all files needed for social media, merchandise, website, and business cards, flyers and postcards.
Project deadline: we would like to get done within the next 30 days so that we could order our merchandise and setup websites etc. but could be flexible for longer for the right designer.
Budget: overall marketing budget for 2019 is aprox $20,000 and will need several logos for our merchandise, website, and social media. Also will need a new logo for the ranch itself, The Verde River Ranch
Company name : J.J..W. Outfitters, LLC
Will need separate logo for this and also one for Paddle’s & Saddle’s seperately and one of them combined, as well as 3 other logos we want.
Company Background: 3 cowboys from Arizona that have been involved in cattle ranching, horses and ranch life since they were little. My partners grandparents have owned a dude ranch in their family since the early 1930’s. The verde valley and Verde river in Camp Verde, AZ is very important to us and the lifeblood of our town and will be a vital part of our business. It would be nice to incorporate an outline of a horse or mule
Target audience: everyone from the novice to advanced horserider to a family with young children all the way to grandparents that want to come down and ride horses and experience western ranch life
Competitor Info: nobody offers horseback rides and kayaks rides but one company, Sedona adventure Tours, offers the kayak rides. A few other companies offer just horseback rides. http://Www.sedonahorsebackrides.com
Style preference: up to the designer but would like it to be old, classic, simple and western. Colors of a saddle, reins, paint horses, or western earthy tones. Maybe the outline of a horse or mule would work? Maybe some barb wire? Maybe on a big belt buckle?
If you think you can add Saddle’s & Paddle’s feel free to but not required.
Thank you for your time and good luck!!