I am leaving an established interior design firm to start my own business. My new company, Interior Works, helps homeowners, retailers and businesses (e.g. lawyers and physicians) create stylish and functional interior environments. The overall interior designs that we produce are not only cutting edge, they also take into account the functional use of the space (the "Works" in Interior Works).
Our designs are typicaly modern but always have something a little bit unexpected.
Tell us a bit about who you are and the people you reach
Our audience consists of design-concious homeowners and small and medium businesses that know that the design of their interior space is important to their corporate image.
The logo needs to communicate two messages:
1) Style - It needs to be fashionable and stylish like our interior designs.
2) Functional - Our interiors "Work". They take in to account how the people use and move in the space and make the most of it. The logo needs to communicate that.
We want the logo to include the business name "Interior Works" in it. The logo could be created exclusively using the letters of the business name or could include a separate graphical element.
I like the texting and concealed options given on this web page:http://www.logolounge.com/articles/default.asp?ArticleID=680
I would like the logo to be readable and appropropriate for a business, not for a t-short design.
The logo should incorporate one to two colours. A contemporary/edgy font is encouraged.