We are people development specialists who want to help people feel great about themselves, and to be happy, healthy and successful (in whatever way that may mean to the individual). So our offering is two-pronged, 'feeling fabulous' and 'being great' (at whatever you do). We see these two going in tandem - that feeling fabulous lies at the heart of true success.
Our latest venture is to launch an online coaching website and we need an umbrella brand (feelingfabulousbeinggreat.com), which is followed through to the individual personalities of each of the products we have and will offer.
Our existing website for our UK training and coaching market is at http://www.minds4success.co.uk. We are wanting to move from a professional but faceless, UK-focussed web presence, to a personalised, inspiring one for global clients (particularly targeting North America and Canada) who will be moved to purchase there and then online!
And we need a fab logo to help us do this ....
We have 3 target markets to attract via 3 distince projects under the umbrella brand:
Product name 'Fearful to Fabulous':
- individuals (predominantly likely to be women) who have at some point felt small, stuck or frustrated at their life circumstances and who are either:
a). ready to step into their happiness and potential (and who understand that they are the one getting in their own way and are therefore willing to change).
b). still know that they can get in their own way of their potential, and so still need to make some changes.
Product name 'Successful Minds:
- individuals (male and female) who are looking to take the next big step in their career or business (to step into their potential), and who recognise the value of coaching support to help them achieve this as easily and pain-free as possible!
Product name: 'Individual Potential Accelerator accreditation':
- fellow coaches and people developers who understand the importance of attitude development and who are looking for additional tools in their toolkit to help them help their clients get out of their own way and feel consistently fabulous rather than fearful.
We've already chosen the colour scheme, so we need you to work within this - purple (main colour), white (we like white space), and yellow/gold as a signature colour to add depth and impact. Regal and elegant - how we want our clients to feel!
We need an umbrella logo from which we can easily derive a sub-logo for the individual products. Each product will have its own webpage and URL.
As this is an online offering, it needs to be a website logo, which we can overlay onto our webpage template which we are developing at the moment.
In terms of 'feel', we're developing a website that represents our expertise (11 years as emotional intelligence specialists and coaches), headed up by our lead coach Amanda Knight (me!) to engender a sense of 'they know what they are doing, they understand me, they can help me, and it will be fun!'. Potential clients need to feel safe with us, and uplifted. So the logo design needs to replicate that.
We are developing the website at the moment so don't have anything specifically to be able to send you as reference material, but websites offering similar services include: http://www.helpmorepeople.com/home.html
I am happy to answer any questions you may have by email at firstname.lastname@example.org, if this brief isn't clear. Look forward to hearing from you!