Safehive is a big brand focused on health, safety and care training so it needed a strong mark. This logo design couldn’t be too overly masculine or feminine and it needed to communicate safety, strength, security and also feel warm and caring - mind_idea’s logo gave us exactly that! To us, the icon feels timeless but at the same time modern. The shape surrounding and wrapping the heart feels protective and warm. Lastly, it’s a memorable mark we think will easily be recognized. We love our logo and are proud to use it.
Through our branding process, we were offered many great designs, but none felt quite as balanced or unique as this one. There is a real artistic quality to the design mind-idea came up with. This designer not only submitted a great design, they also presented how the logo would look on various background colors. This exceeded our expectations and ultimately helped sell us on their design because it looked great in every format!
Safehive offers safety training online. The sub-brand ‘Safehive for churches’ you see in this logo, is one leg of our business that focuses on training church volunteers. Safehive and the icon (without 'for churches') will often stand alone. Other times the ‘for churches’ text will be swapped out to reach other audiences with our course offerings (for moms, for construction etc.)
She is wonderful, great work very happy!!
There were two big reasons why we decided that Noekaz would be the co-winner of our design contest. The first is that his creativity and quality of design work is so great. We love his design choices. He captured the essence of our company with his artistic rendition of Lightmerger. The second is how responsive and easy it is to work with Noekaz. We would like to thank him on behalf of the Lightmerger team for such an incredible experience.
Absolutely great experience with this very talented artist. He is outstanding and kind.
How favlens started their logo design journey
Who are you known as?
What’s your company slogan?
no slogan or you can put 'contact lens' under the logo.
Tell us a bit about who you are and the people you reach
We sell color contact lenses. The name Favlens came from ‘favorite contact lens’, a place where you can find your favorite contact lens. Our target customers are collage/university students and working women, from medium to high-end users (wearers).
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Contact lens is important to be safe, clean and comfortable to wear, so we’d like the design to be clean and simple, no cheap/cheesy look.
The logo should be text-based and has at least one of the following properties.
- convey the meaning of the word (fav = favorite, lens = contact lens)
- represent the product (contact lens, circle lens)
- or represent the result of using the product (beautiful eyes with comfortable feeling)
For more information, we prefer...
- playing with the text/letter itself to create meaning > adding a symbol/picture besides a plain text
- san-serif > serif or script font
- solid color > gradient