To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Emblem/ icon for the brand. We will be particular about the font used as we will use that for a horizontal signage build up. Ex. Starbucks emblem then beside it, separated, a horizontal starbucks signage that is green or sometimes white. So we want the font to be distinguishable also. The colour scheme of the brand is final, you can just play with the tone of the yellow. You can experiment on different variations of the cat in the logo as well. You can also remove the cat totally and give me something new if you can (not a person). Brand clarity is very important to us. (easy to read even from a far). We like it to be bold but add some uniqueness to it or flare if that's what you call it. NO CURSIVE fonts.
We really like the new Chipotle logo. It's clarity and boldness but at the same time playful and edgy.