fancy fruits - Logo Design

Create a modern logo for our smoothie bar that reflects our vision of 'fancy fruits' as the feel-good-place where you can refill your energy and enjoy every minute of your visit.

fancy fruits

Tagline:
smoothie bar

Desired Color Scheme:
You can totally create your own color scheme as long as it suits our needs of having a fresh, energetic an cheerful vibe to it. orange, yellow, lime (yellow-green) may fit pretty well, but it's definitely not a must - we 're open minded.

Desired Style:
Unfortunately we are undecided about the logo style in our team. While some, including me, are preferring the more clean and professional approach the others favor a more cartoonish style. Who knows, maybe you come up with an idea that excites all of us?

Accepted File Formats:
Vector Formats (.eps, .pdf or .ai)

Who we are:
fancy fruits is a smoothie bar that is selling healthy, nutritious and delicious fruit smoothies in a fun and enjoyable environment. Our smoothies are made per order from real fruits and freshly squeezed fruit juices (no sherbets, yogurt, ice cream or other non-fruit-stuff).

Our customers / target market:
We focus on the health-conscious younger to mid-aged people that are seeking for a delicious and refreshing snack.

Miscellaneous:
The words 'fancy fruits' (all in lower case and easy to read) should be an essential part of the logo. In addition to that we would really like to see an eye-catching symbol/icon incorporated in the logo - e.g. fruits, a smoothie cup, sun, fountain, bubbles or something more abstract. Surprise us :)

Although our business is heavily connected with blenders we don't want any blenders to appear in our logo. We don't think a tech device can create the right feeling/emotions.

Requirements:
The logo must be flexible enough to be used on a store sign, on cups, our website (maybe next contest) and on promotional items. The logo should work well on light and on dark backgrounds.

All designs must be original. Once a winner has been chosen and payment is carried out we will hold the copyright to the winning material.

 

Thanks a lot for your time and Good Luck!

Thomas