Completed contest

F Corporation

Rod Wallace needed a new logo design and created a contest on 99designs.

A winner was selected from 179 designs submitted by 48 freelance designers.

179
entries
48
designers
1
winner

One of the designers who made it happen

Winner - sfi
Great job!
- Greg197523

How Rod Wallace started their logo design journey

Summary

I am needing a graphic interpretation of a capital F, which avoids looking too much like the FILA brand or the lowercase f brandmark of FACEBOOK.

Overview

I am a consultant dealing with branding and identity. The particular client I am working with needs a graphic representation of the letter F to accompany the logotype of his company name (already in existence).

Tell us a bit about who you are and the people you reach

Target market is upscale, professional, corporate - the construction industry.

What inspires you and how do you envision the design for your business?

The initial cap F icon will accompany an existing logotype but should also function as a stand-alone brand.

Requirements

We need a graphic representation of the letter F - but we need to avoid association with brands such as Facebook (the lower case f, especially as used in the iPhone application) or the capital F reference in the FILA brand. The F should work both positive and reversed out of a field. Three dimensionality is OK as long as it reproduces cleanly. It should also be successful in greyscale/black and white.

In terms of color, a metallic blue and black are the current corporate colors.

Placing the F within a rounded square is a possible option - the F can breakout of the rounded square also.

The overall feeling should be current and fresh, communicating strength.

We are attaching an initial design solution which the client feels pehaps a little too close to Facebook or Fila. Exploring variations of this current design is worthwhile, but we are not married to it. Rendering this design in 3D is a possibility - or we are open to a totally fresh solution.

Wants

The selected design should be bold, graphic, and function well either positive or reversed out of a rounded square. It can be 3 dimensional but any screening should reproduce well. The client has a preference of metallic blue, black and silver (grey) but ideally it should only be two color and also render well in grayscale.

The F can be stylized and evocative without being a literal F letterform.

Don't want

The attached PDF shows a preliminary design but which the client finds a little too close the the FILA F or the FACEBOOK f... however, derivations of this solution are certainly welcome.

Custom package

$204

Free features

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Deliverables

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EPS
PDF
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JPG

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