Tell us a bit about who you are and the people you reach
Full-service dental practice. Comprehensive dentistry. Sorriso is "smile" in Italian. Should not focus on Italian though. The practice is very customer service oriented and is known as a premier dentistry practice because their focus on best practices and evidence based dentistry. Target audience: "Moms" as primary target as the healthcare decision maker in the family. Currently two locations and changind the name from Dental Arts to Sorriso Dental. Preparing for expansion and need a professional identity commensurate with a national brand.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
unique and simple
iconic, like stylized copy
clean, professional, premier
unique, creative, sophisticated
creative and polished
creative and iconic, hoping that there will be a design element that someday can stand alone as brand representation
professional, simple, clean
sophisticated and simple
like balance of icon and text.
Would like to see a "confident smile" surface in the design (either as an icon/emblem/loco or incorporated into the name itself.
Think Premier as in talent, not "luxury"
Think Professional and Service Oriented; not "fun and bubbly"
Think Genuine. Caring. Compassionate. Aware.