We were stoked with the design as it matched better with our design briefing then we would have thought possible. We could have never seen this ourselves.
How Stephroseg started their logo design journey
The Company provides a highly customizable software package for the print industry - in operation for over 10 years in South Africa and Australia , we have clients in the UK, Australia , New Zealand , Zimbabwe and Swaziland.
Tell us a bit about who you are and the people you reach
Our target audience is mainly Print estimators, and Printing company owners and staff- however , the logo is also going to be used for an exciting new online version of the software , and will be exposed to the clients of the printing companies ( marketing and advertising firms , large corporates that outsource their printing) as well as design reps , and design houses . Our sales agents and support staff will also be using the online tools and functionality.
We need a sleek , hi-tech , modern and simple logo. We want to include a stylized dolphin image - no cartoons , and no cute pictures. The logo is going to go into all our online stationary ( invoices , statements etc) as well as all web pages , our twitter feed , and our facebook page. I have included some reference examples for the stark / plain / stylized feel we are aiming for in terms of the picture - don't take it as gospel though - we'll be just as open to a silhouette or a profile or a modern style outline.
Our name : dolphin worxs must be included as the main feature of the logo , and we prefer the word dolphin to be a different colour to 'worxs' , but this is not critical - The logo must have blue in it somewhere- we are not too fussy about the specific shade / hue - as long as it's easy to read against both a white and black background. The name must all be lowercase.
I have a personal leaning towards something shiny and metallic looking - but it's also not critical if the design does not support it.
I have also included our current logo.