The Logo needs to be distinctive as well reflect all the principles of intelligent design which Apple has made famous.
GaySay is a Web 2.0 site so will incorporate allot of the latest graphic designs as referenced in the site below :
Typeface should be clear, simple and bold. We want something that stands out and which is not too complicated.
Some references fonts here
The logo should also have a element of fun as it is a travel site. So logo should not be too serious or formal.
The 6 letters of GaySay are visually balanced, so logo needs to reinforce this.
“ Say “ as a word means: “to communicate” . Which clearly reinforces what GaySay delivers. which is a user generated review platform for gay travelers to "Say" what they think
Try avoid using speaking bubbles in logo (unless its original interpretation )
If you feel the urge to use color pink then only use it sparingly
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
We will be using the following rating system to communicate how we feel about the designs :
1 star - Wrong direction, start over again with something completely
2 star - some elements I like
3 star - getting closer but need revisions or a different take on your
4 star - design is being considered
5 star - made the final cut!