Billyfoss was great to deal with, he was happy to make alterations as required and his design was clear, precise, original and on brief.
How ASMARTIN started their logo design journey
Alphinity Investment Management
We are a tight knit group of 4 people starting up an exciting new boutique fund management business. We will be managing a portfolio of equities (listed shares). We have worked together for many years in a large organisation and have decided to branch out on our own and offer a more personal style of management for our clients, offering out-performance with a focus on stability in excess returns. We will be a 'style neutral' manager ie look to out-perform the market in any conditions. Our investment philosophy is to find stocks with underestimated or mispriced earnings growth. We have a strong base in bottom up fundamental research for picking stocks, however we believe that employing a number of objective quantitative factors is key to finding the best out-performers. When the fundamental and the quantitative agree that is where we will be buying stocks.
Tell us a bit about who you are and the people you reach
We will have quite a broad market. We will be marketing to large pension funds as well as to 'mums and dads' through financial planners (IFA's)
Our name is Alphinity Investment Management. Alphinity Investment Management. is made up from 2 words: Alpha which is the word or symbol for out-performance of the market; and Infinity. It is meant to symbolise the ongoing or endless search to uncover ways of out-performing the market or as we put it...endlessly pursuing performance (this phrase may or may not be able to be included??)..
We do not want to use the 'infinity' symbol as another company already uses that in our field.
We like the idea of using the 'alpha' symbol in place of the 'A' in alphinity (as it looks like an 'a' - although would like to see some without that.
It would be nice if we could have something that tied in the 4 founders.
The consensus in the group is no use of orange or green.
It is important to emphasise 'Alphinity' over 'Investment Management', in fact would entertain no 'investment management' being included if it suits.