I am a former Fortune 100 executive who left his job after my daughter asked "Is tomorrow Saturday daddy?" one too many times.
I empower people all aorund the world with my message of inspiration and hope that anyone can go from 'Monday' to Saturday in their life.
'Every Day Is Saturday' can mean exiting the rat race to one person, or building a home in the mountains to another, to digging a ditch all day to someone else. It is doing what you want, with whom you want, when you want.
Saturday is the mindset that you have found your passion and are living every day around that passion.
Saturday is that day when you look up at the clock at 5pm and say "I can't believe I have to leave now!"
The logo should be congruent with my personality (upbeat, vibrant, smiling)