Plug'n Drive is a nonprofit organization accelerating the adoption of electric vehicles to maximize their environmental and economic benefits. PLEASE VISIT OUR WEBSITE http://www.plugndrive.ca
"EV Day" is our BIGGEST event of the year, we rent out a large public square in Toronto and have an outdoor electric car showcase with test drives from all the major manufactures (Toyota, Nissan, Mitsubishi, Chevy, Fisker, Tesla, Ford, smart, BMW, etc)
"CAA" (Canadian Automobile Association) is our main sponsor for this years event and should be represented in the Logo. We will need to seek their approval for any and all designs before moving forward.
We envision something like:
Plug'n Drive presents:
EV Day 2013
Brought to you by CAA(logo)
July 18th, 2013 Yonge-Dundas Square (optional)
http://www.evday.ca (optional - website to be developed next)
Market Research or who is buying the cars?
It is clear that consumers are not well educated on EVs and their benefits. Below you will find a collection of research that demonstrates the need for education as well as the demographics of current EV buyers.
• Consumer awareness is a major barrier to adoption
• Ford and Toyota are considered market leaders and their introduction of EVs into the Canadian market will be popular
o Toyota introduced the first official Plug-in Prius, selling 96 since its introduction in September 2012.
o Ford launched the largest offering of electric cars by any manufacturer, including the fully electric Focus EV. Two plug-in hybrids were also launched, the Fusion Energi and C-Max Energi.
• Consumer awareness is a major barrier, with 68% of consumers reporting that they are misinformed – substantially impacting the 36-40% of consumers who would consider a fully electric or plug-in car.
• 44% of consumers think EVs are less reliable than gas cars, a common misconception of new technologies.
• EV owners have been identified as highly educated, higher income and inclined to professional careers, such as: engineering, IT, law, etc.
o In line with the profile of an ‘early adopter’: more interested in the environmental benefits. Mainstream buyers will be focused on cost savings.
The Electric Vehicle Information Exchange (EVIX)
• Identifies EV owners as well educated, upper middle class men in their early 50s, with a median household income of $108,624USD.