You can play around with the male symbol if you like or something else if you like, we're going to be doing cars, diy, style, fitness, all kinds of stuff so not one thing will stand out for the logo.
Has to be strong but not macho (if that makes sense, we are not doing a nude mag, no yobbish stuff here...)
Obviously it has to be different from other types of logos in similiar veins to stand out but also has to convey a sense of recognition.
An idea that came up before was the e of essential as part of the male symbol but really, if everyone does that it won't work!
I don't want brash, nascar, overtly sporty or tacky, has to be modern, confident and respectful... if that's not too much to ask in a logo!
Looking for something clean, easy to read/identify, probably sans-serif font without too much of a gradient or bevel/emboss. Professional looking and subtle I guess.