If an abstract mark is used, I would like something simple yet identifiable-similar to Nike with the swoosh or Adidas with just the three stripes or Apple with the bitten apple. Ultimately as we grow, I would like the abstract mark to be synonymous with the company name.
If letter form is used, I would really like the letters "Eq" of "Equity" to somehow stand out.
I am also open to viewing ideas combining both an abstract mark and letter form.
For word mark form, I would like for "Equity" to somehow standout.
Either the abstract mark, letter form or word mark will be placed on the apparel.
I also want to communicate a boldness and sense of strength and power.
The full company name is "Equity Sportswear and Apparel" but I am open to viewing drafts with just "Equity Sportswear" or "Eq Sportswear" or "EQ Sportswear", but I will leave it to you to experiment.
If possible, should not include more than 3 colors in the design and I would like for the logo to look good in black and white.
I am definitely looking for that "wow" and "awe" factor. I will be placing the logo on t-shirts and other items to let people know were are in existence prior to starting full production. I want people who see the logo to take a step back and ask "wow, what brand name is that!?"
Thanks in advance.