We need a killer logo [and accompanying color scheme] to use as the anchor graphic for all of our company's marketing, advertising, and communications materials.
We need the logo to be scalable so that it is as instantly recognizable in the icon/thumbnail for an iPhone app as it is on a billboard.
We do not want a clip art or cartoon style logo. What we do might sound nerdy and boring but we want a contemporary but professional logo with these type of attributes.
Look: clean, crisp, modern / contemporary, simple but technical, efficient, powerful.
Feel: human, organic, approachable, stress-/anxiety-reducing, intuitive, easy, fun.
Tone: helpful, reassuring, confident, expert, knowledgeable.
Voice: Warm, comforting, personal, caring, understanding, assertive.