Sweet Pepper aims to be the leading provider of baby accessories by producing contemporary and fashionable products that meet the needs of young mothers. These products will have bright, funky and contemporary color combinations that are consistent throughout the product range.
Existing colours in the range include:
Pink / white
blue / white
lime / purple
lime / aqua
dark brown / light brown
orange / yellow
The products will be of high quality, being designer baby accessories that are stylish yet practical, meeting the needs of both mother and child. The company is undergoing a re-brand, changing from the previous brand of Mulberry Lane over to Sweet Pepper. Attached is some photography from the existing product range that is used for promotional purposes.
The primary target market consists of those who are labeled as ‘yummy mummies’. The product will target women aged between 22 – 35, who are classed as cosmopolitan in the pursuit of an urban lifestyle. Such women represent the new generation of mothers, who want to remain stylish, fashionable and conscious of current trends, whilst attending to the duties of motherhood.
The product will also pay consideration to other stakeholders within the family group, such as fathers and the parents of these young couples.
The logo must contain the following elements:
-Simple and memorable, aiding in brand recognition
-Professional and of high quality. As such, please avoid clip-art
-Color choices and specifications are at the discretion of the designer, though please avoid any reference to a capsicum or pepper, including a red and green colour scheme
-The logo can simply be the brand name, or include graphic/s
-Please note that this is a high end designer baby accessory label for both girls and boys. As such, please do not provide any designs that appear too ‘cute’ or feminine.
Please pay close attention to the brand themes when creating the logo:
- Fashionable and stylish
- Chic and cosmopolitan (without being overly feminine)
- Fresh and lively
- Class and essentialism.
With being bold we still focus on keeping our designs edgy yet not cluttered to cater to the sophisticated expectations of our consumers. Above all, the logo must be art driven, in matching the brand platforms whilst appealing to the target audience.
There is the possibility of further work (packaging, web graphics etc.) to the successful designer.
Preferred file formats:
- Vector originals: Adobe Illustrator (AI)
- Web: JPG and EPS
- Manipulation: PSD, including layers
- Optional: link to free/affordable font identical to/compatible with logo text (if any)
Be creative and have fun! Thank you for participating.