We are looking for a design that conveys luxury, comfort, trust, and beauty.
We're after a simple, clean, and crisp design. We're looking to communicate elegantly with no more design elements than necessary.
We are NOT looking for designs that are girly, overloaded, or like the average medical clinic/practice logo.
NOTE: Please NO cartoons, NO medical symbols, NO body shapes.
We would like a logo that (1) can be displayed prominently in large areas such as a landing page, (2) can be easily adapted/simplified to display in tight spaces such as a web app toolbar on desktop and mobile devices, and (3) looks great on a polo t-shirt and coffee mug. If you include proposals for simplified logo variations, we’re open to seeing purely symbolic variations (e.g. the “Nike Swoosh”, for example) and abbreviations (“ZC”, for example).
Unless you can find an extremely interesting or innovative way to implement them, please avoid cosmetic and plastic surgery cliches such as breasts or butts or abs. They don't say anything specific about what we do.
Feel free to get as creative as you wish to within the guidelines, keeping in mind that the logo is intended to be used both nationally and internationally.