PLEASE NO Marijuana Leaves! This is a very overused image in this industry.
We're looking to brand this as a premium, sophisticated product, and would like something "elegant" that can have a broad appeal, rather than only appealing to the young "stoner" type customer.
3 colors maximum please.
80%+ of the logos/packaging in this industry are green, so in order to stand out I'd rather NOT have green as the primary color.
The logo is likely to be printed on some very small packaging, so it shouldn't be so detailed that it will be hard to see or appreciate when it's small. Simple is good.
The "Whole" in Whole Cannabis = wholesome, natural, high quality, earthy, organic, premium.
We primarily have two products. Flower (buds, "nugs" etc.) and BHO (butane hash oil, it's a concentrated oil for another method of consumption). So... perhaps a couple of images or a combined image that gets this point across... a plant, and a drop of liquid. Flower and oil. Perhaps there should be a teardrop of liquid somewhere in the logo to highlight the oil bit.
LOGO SHAPE - Circular is good. Rectangular is good. Square is good. Borderless is good.
I'm attaching a logo of a competitor, a high-end cannabis brand called Marley Natural, just to give you a sense of another logo in this space that I like. I like this logo for it's simplicity, and elegance.
Also just an example of the liquid teardrop thing I mentioned. Here is another competitor's logo, DAMA, which features the oil angle in their logo.
No need to follow all of these instructions to the letter, in fact I'm looking forward to seeing some designs and ideas I haven't thought of, so please be creative!
The designers that I like from this contest are likely to get ongoing work in the future, as we've got lot's to do! Thanks and good luck!