We make a chipotle style hot sauce using a combination of chilli peppers. Are sauces are aimed at burrito lovers and people who like things with flavour, our target audience is from 1 to 100.
Creatively I want it to appeal to people who like design, graphics and illustration.
I want the brand logo to be creative, with a DIY/handmade typographic, screen printed feel.
I like old Signage, loose outsider style illustration, street art, graffiti, typography, handmade aesthetic.
It does not need to look Mexican but you can take references from that style.
In terms of iconography or illustration i'm open.
I would like the Logo to have the Name1) " El Pedro's "
2) "Hot Sauce"3) A symbol, illustration or drawing to represent the brand
think Mans/woman's face, animal or symbol.
and then ..
4) "Muy Bueno"
Sugar skulls are cool but they have been done to death, I do like tattoo related imagery, pinups, animals, symbols.
Creatively the brief is wide open, stylistically hopefully I have given you some pointers.
Check the examples...