-- QUICK OVERVIEW --
This is logo and identity are going to the basis for a new company brand and image. We want something that presents the company professionally, but is still fun and interesting.
-- NAME TO BE USED IN THE DESIGN --
The company name is "CPE Today".
-- SYMBOLS AND THINGS WE LIKE --
Light bulbs, calendars, time, hour glass, mobile devices, roads, pencils, graduation cap, mind/brain, chalkboard, white board, etc.
In general, we like symbols that represent the future or make us fondly remember the past.
We like logos that make use of negative space and have double meanings. We like logos that make you think.
-- WHAT WE'RE LOOKING FOR AND NOT LOOKING FOR --
We're looking for an actual logo, icon, or symbol. We're looking for an image to represent the company. The logo should be able to be understood without any words around it. The logo should have versions that can be displayed vertically or horizontally. It should have at least three colors, but be able to be displayed in black and white.
We're looking for something that is bold, sophisticated and confident. The logo should be a reflection of helping professionals learn more in their fields. We do not want something that is overly complicated, but we don't want simple line art either.
We want an actual logo/icon/image, etc. There must be custom artwork as part of this project.
-- TECHNICAL SPECIFICATIONS / REQUIREMENTS --
** The files we will require are: Print file (vector) format - .ai (CMYK) and Web file format - .jpg and layered .psd (RGB).
** Text in logos should be converted to outlines. The name of the font uses must be supplied.
** Please do not use any stock images or clip art in the logo.
** We're looking for something that will have a standard color scheme, but it MUST look good in black and white.
** We want a logo that can be used with or without text around it. Meaning it could just be a symbol. We'm thinking it would be kind of like a "full" and "lite" version of the logo.
** We would like a horizontal and vertical version of the logo.
** Only use sans serif fonts.