How Bigearthracing started their logo design journey
Big Earth Racing
We are a triathlon promotion company. Big Earth Racing’s primary goal is to produce memorable racing events with quality venues, courses, volunteers, and staff. As amateur triathletes, we strive to create an event that we would like to do ourselves. We also make every effort to reduce our company’s environmental impact and carbon footprint by promoting sustainable products, companies, and practices at every event.
We want a logo that reflects the strength and challenge of our races and the environmentally related focus of our team.
Tell us a bit about who you are and the people you reach
Our main target audience is triathlon participants and corporate sponsors (that we want to attract to provide support to our races through both cash and product). We need our logo to be able to be presented to corporate sponsors and convey a professional race firm.
Race particpants are both men and women who range in age mainly from mid 20's to early fifties, but also span college to 60's and 70's - racers also span economic lines, but the majority are middle to upper middle class. In addition our logo will be seen by volunteers, staff, vendors and family and friends of the particpants.
Our logo will be used on our website, business cards, t-shirt front pockets, and race day banners so it needs to fit those spaces and we need to be able to send it to printers in a format that will let them resize it. We will have separate race themes / logos for shirts and promotional posters for example, but our business logo will be present on them.
1. First and foremost we want our name to be distinctive but clearly legible. 2. We are leaning toward having the "big" and "earth" in blockier lettering (ICBM ss-25 is an example) with "racing" thinner or slanted to express speed. We have also liked seeing the word big be smaller and on top of the larger sized word earth, but this is not mandatory.
3. We would very much like to have the stick figure or minimalized icons for swimmers, runners, bikers in the design so it is clear we are triathlons as our name is more generic (racing could be anything) - these can be smaller.
4. We are interested in having a larger picture or icon as part of the design, but this is not mandatory. Maybe something earth / eco related like a leaf or sunrise? - we need creative help here big time, but no birds and we have yet to see a goodglobe.
5. Perhaps the words big and earth could have a texture or mixed color. We are interested mainly in blue and or green, black and white as main colors, but are open to surprises (avoid feminine colors please)