Central Virginia Appliance is an independantly owned appliance business that will be franchised in the near future. The basic concept of our business is to provide refurbished appliances at an affordable price to the general public.
Our place of business includes a shop, warehouse, and a beautiful showroom to display our appliances.
Tell us a bit about who you are and the people you reach
Our target audience includes college students, middle income families, rental agencies, real estate agents, and anyone else who does laundry at home.
While this logo will start out specifically for Central Virginia Appliance we will be franchising our business in the near future. What we have in mind is some type of graphic image that is not part of the company name so that a franchisee can use the image part of the logo with their local company name.
For example a franchisee may call their local company "Smithfield Appliance" and we would substitute their company name for ours with the graphic image.
The image (not the name) is what will be included with the franchise and for every franchise that we sell we are willing to pay the winning designer an additional $100.
A couple of things to keep in mind is that we are refurbishing machines to near new condition, we are eco-friendly, we are known for our customer service.
In addition, the winning designer will have the opportunity to help us design the graphics for our delivery trucks... sort of a traveling billboard.