East at Main Logo

East at Main

Open to suggestions

East at Main is an affordable, accessible, accent furniture company that is based in Indonesia. Their accent furniture takes design elements from the east and incorporates them into transitional American furniture pieces, this comes in the form of woven elements and other materials used.

The target audience is similar to companies like http://wayfair.com and http://jossandmain.com, mid-30's to mid-40's women with a yearly income range of $50k $60k.

Some phrases or verbage we are using to describe the style of furniture and type of company East at Main is are:
Note: These are not slogans, just examples of how we are describing the company.
- The Final touch to Your Home
- Design for Everyday Living
- Function meets Design
- Furniture that Adds Function

I'd like to explore the following colors:

Dark neutrals: Formality, mystery, exclusivity and luxury.
Greens: Growth, harmony and success.

One thing that we would like to see is a way to highlight the East to West influence that these products have. That being said, we want this to be subtle, that means no blatant compasses or Southeast Asian stereotypical iconography or calligraphy.

We have attached some photographs of the accent furniture pieces to help with some inspiration.