The American Dream Sweepstakes
My company focuses on education and empowerment for homeowners in distress. We are launching a national sweepstakes - the prize is a year's free mortgage (and additional prizes) for one homeowner/household. In addition, the winner will receive financial coaching from a group of experts over the course of the year, so when they are responsible for their mortgage payment again after the term has ended, they will have a savings cushion and strong financial skills.
Initially, I’m looking for a logo only, but it is my hope that the designer would be retained to develop future graphic designs to appear on the website and to be printed on products.
US homeowners. This is primarily a web contest to be promoted through social media.
I am VERY open to your creative ideas. My initial requirements are as follows:
Want something fun and happy - smart, easy to see, easy to remember, impressive, something relatable across the board (for example, even though I, personally, might love something modern and artsy, it may not play in Poughkeepsie). A house graphic is a required element.
Even though the title is "The American Dream Sweepstakes", please stay away from the "flag" or "red white and blue" theme. The logo should be bright, happy, inspiring, energetic, attention-grabbing, and WOW.
There should be no references to "money" in the logo.
Please use a graphic (house) AND typography in the logo. Need a logo that can be used on the web and in print materials.
Please do not use any stock images or clip art in the logo. We need to be able to resize the logo without distortion. We also need a version with a transparent background.