How kameleonkombucha started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Our kombucha is an organic, fair trade certified, fermented, sweetened tea. Kombucha dates back 2,000 years and is known for its healthy pro-biotic, vitamin and mineral benefits. It is considered to be a soft beverage, but contains trace amounts of alcohol. It is generally not plain, but rather flavored with things such as; elderberry, lavender, ginger, pineapple, herbs, and other fruits and spices.
There are a few national brands, but we will be the first local brewer in our city. The way Kombucha is made lends itself to artisanal production, so small businesses around the country are starting up making this. Our target audience is educated women in their 30's and 40's, although healthy men drink it as well. This is part of the premium functional beverage market. Retails between 3 and 4 dollars per 16 ounce bottle. It retails at chains such as Whole Foods, coffee houses, yoga studios, universities, and other retail grocer chains.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We would like your visual interpretation of the word "companion". We like the image of hands encircling a tea leaf (that does not look like marijuana); however, we are open and excited about other visual ideas you may have to signify the word "Companion". We are very focused on the idea of branding for this logo, and eventually we want people to recognize the logo itself without the words "Companion Kombucha". In time we would like the logo to be able to stand on its own (t-shirts, etc.). Please keep the words "Companion Kombucha" outside of the logo. Also, use fonts that we can own!
We like a modern image, however an actual drawing would be interesting. Please do not use too many colors for the logo.
This will be going primarily on the front labels of thousands and thousands of bottles.