Dope LA-based creative content company, seeking bada$$ logo

Entertainment & The Arts

Lucidity is an LA-based digital content studio and full-service production company specializing in the creation and execution of contagious content. Brought together in the trenches of a Y-Combinator production company, we are world-class writers, directors, producers, designers, and post-production editors committed to developing engaging, multi-platform videos for artists, brands, and major influencers. We eat, sleep, and breathe digital content and have combined a traditional filmmaking approach with a fresh perspective on evolving digital mediums. Creating multi-platform content that is visually and narratively engaging is what we do best. We work across all platforms to engage the visual sense, always striving to create meaningful content and tell stories that inspire.

What is your company name? Lucidity What industry sector is it in? Advertising and Creative Services In five words or less, can you summarize the feel of your company? Creative, Cinematic, Contagious, World-Class, Cutting Edge When people think of your brand, what words would you like them to attach to it? (Examples: innovation, sustainability, fun, professional, eco-friendly, cutting-edge). What are the values and/or mission statement of your company? We print money for brands (legally) by laundering content and trafficking ad campaigns. What are some adjectives that describe how you’d like your logo to make people feel? (Examples: calm, excited, warm, comforted, emboldened, feminine/masculine, amused). Euphoric, Interest should be peaked, Empowered Who are you looking to target with your product/service? (Consider gender, age, location, income etc). Other brands. We’re a b2b business. How do you plan to market your business? (Social channels, email newsletter, media outlets etc). Social media, organic word of mouth What platforms will you be using to sell your product/service? (a website, social channels, brick-and-mortar store etc). Website and social media Who are your main competitors? How do they market themselves, and how are you going to differentiate your offering from theirs? https://www.lorddanger.com/ https://jumpcut.com/agency https://harmonbrothers.com/home https://www.72andsunny.com/ https://www.anonymouscontent.com/work/us/commercials/anonymous/ What wording do you want used in your logo? None, just the name lucidity. Maybe a lucidity LA with LA less prominent or as a superscript Is there a font you would like to use, or any you don’t want to use? Open to anything clean whether it be serif or sans serif. Here’s an example: Above font https://www.dafont.com/above.font?text=lucidity We really dig this kinda font to play up a clean gangster style: https://fontmeme.com/public-enemies-film-font/#:~:text=About%20Public%20Enemies%20(Film)%20Font&text=Set%20during%20the%20Great%20Depression,Neville%20Brody%20for%20the%20film. Where will your logo be used? (Online, print etc). Online and merch. Is there anything that can be included? We like the idea of having the name under the logo. Logo could be within the name. Experiment and have fun with this. Do you want your logo to include text only (known as a ‘wordmark’ logo, like Google’s), text and an icon or graphic (a ‘combination mark’, like Burger King’s), or an icon or graphic only (an ‘abstract mark’, like Pepsi’s, or ‘pictorial mark’, like Apple’s)? We’ll accept all these styles. What layout do you prefer? (Text-based or with a graphic incorporated into the text? A graphic separate from the text? Designed as a badge or emblem?) Name has to be in the logo. Our mission statement: We print money for brands by laundering content and trafficking ad campaigns.

Every design category has flexible pricing for all budgets. Logo design starts at $299.