How Jamesrdurnil started their logo design journey
Entrepreneur who quit his job in NYC to start his own business in Austin, TX – looking to start a regional franchise. We will be targeting Gen X/Y families and singles, to enjoy a casual, economical meal and to enjoy a fun environment that uses a dog-themed décor and art to reach the hearts of our customers, providing a warm and inviting eating experience. Traditional wood table and chair environment with a fun and modern twist on the restaurant décor, as well as the way we interact with our customers – internet, Facebook, Twitter, Four-Square, etc.
The restaurant is midscale with a variety of sandwiches and pizzas with organic vegetables and gluten-free options. Focused on quality, the restaurant provides a fun decor and art that celebrate dogs.
On the main wall there would be a large mural of the US with cartoonish type dogs painted in large city locations across the US, drawn to celebrate that city's image. For instance, a photo of a dog in DC that would have an Abe Lincoln beard or white George Washington hair, in Texas a dog in a cowboy outfit, a dog in Denver that would be on ski's or snowboard, a dog in LA with sunglasses looking like a celebrity.
Remainder of the restaurant will be decorated with other creative dog characters or themed dog icons - a red dog house, a fire hydrant, a dog running around a dog park, etc. This is where I need artistic help!
Tell us a bit about who you are and the people you reach
The Austin Terrier is a neighborhood restaurant that will serve a unique menu of tasty sandwiches, fresh salads, creative pizzas, over 50 micro-brewed beers and delectable desserts. Quality food is the foundation of this casual and simple restaurant. The décor of the restaurant will be decorated with fun art and photos that portray dogs humor, personalities and Austin’s community efforts to support their well-being in our society.
Targeting Gen-X, it will not be unusual to see customers from all walks of life. From churchgoers to doctors, from teachers to lawyers, from parents to students: the Austin Terrier will attract all types of customers and will be the definition of a local, neighborhood-feel restaurant.
****please submit designs by Friday Novemeber 26th, to allow for time if revisions are needed to complete by Monday November 29th. Thanks :) *********
• Looking for a logo that is fun with a cartoonish feel to appeal to kids and adults alike.
• Be creative
• Would like the logo to highlight the restaurant name “Austin Terrier” and have the option of including the tagline “Eat.Drink.Stay.”
• Logo should be:
a. Distinguishable and name clearly associated with the logo.
b. Congruent with the midscale food provided – nothing too fancy.
c. Want a logo that establishes a brand and that can be used throughout marketing campaigns, t-shirts, hats, and integrated in to the mural concept I discussed above depicting different US regions through a character.
Please feel free to experiment with colors!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo