How DistressedAssetFund started their logo design journey
We are a private asset management/private equity fund. Our goal is to have one major logo to encompass our subsidiary companies. http://WWW.DISTRESSEDSSETFUND.COM will be acquiring mostly real estate related properties but we likewise will be doing other type of assets so the goal is to move away from strictly a real estate connotation.
Tell us a bit about who you are and the people you reach
High net worth and accredited investors. Some smaller scale financial institutions as well.
This should be a unique red logo and design. We want it to be chique and aesthetic as this will be in front of sophisticated investors and therefore please move away from generic logos having only buildings in the background. (Do not get caught up on Real Estate- we are moving towards other assets as well)
You can be creative with the layout and color tone but realize it should be Red or a derivative of it.
Please do not integrate the name of our company into the logo- this should be a stand-alone object.
Remember this is for a private equity fund so keep our clientele in mind: we cannot be too flashy but at the same time feel free to be creative.